This summer, Power Service Products launched a comprehensive, ground-breaking fuel marketing program. The Power Service Xtreme Diesel program consists of an elite group of fuel marketers certified as Power Service Xtreme Diesel distributors.

Witherspoon also created the logo, marketing brochures, pocket folders, pump toppers, truck/tank decals, outdoor banners, point-of-sale sheets and a mobile app. A dedicated website was created to explain the benefits, and individual microsites are developed for each distributor that joins the exclusive program.  The microsites allow the distributors to promote the program to their customers.

The Fort Worth Stock Show Syndicate is the largest single financial supporter of the Fort Worth Stock Show & Rodeo Sale of Champions, and the leading agricultural nonprofit in the state of Texas. Since 2007, Witherspoon has provided creative and public relations services for the organization. This year's theme features a silhouetted cowboy comprised of the youth and steers that make the event special each year. It will be featured on several promotional pieces, including the official sale-day program, show cup, bandana, pin and bidder paddle that will be used at the annual Sale of Champions.

In June, the North Texas Commission launched its inaugural issue of NTX Magazine – A Profile of the Dallas-Fort Worth region. The 52-page magazine has been distributed to contacts across America and abroad. NTX Magazine features articles on top industries in North Texas, such as logistics, health care, energy, aviation and defense, along with relocation stories and facts about the region.

"NTX Magazine is a great tool to market North Texas to an international and domestic audience. The inviting cover and incredible paper quality invited readers in, and the content made them stay. It's a piece that we're proud to send across the world on behalf of the region."

Kim Walton
Vice President, Communications
North Texas Commission