Spring is on! And with the new season comes another edition of Witherspoon ONline - the electronic newsletter from Witherspoon Marketing Communications. This is always an exciting time in the world of advertising and public relations, with new campaign launches and community-wide events going on throughout the DFW region, and we're glad to share with you some of the latest work coming from the Spoon.

BUXTON REPLACES GUESSWORK WITH TRUE INSIGHT
Buxton provides customer and patient analytic information to market planning and marketing professionals in the retail and healthcare sectors. Additionally, the company services the public sector, assisting municipalities nationwide with retail economic development. With the country experiencing a prolonged recession, market planning, marketing and economic development professionals are leaning on Buxton to help them maximize limited resources. To illustrate the effectiveness of its products, Buxton enlisted the assistance of Witherspoon to develop a comprehensive direct mail program targeting potential clients. Click here to visit Buxton's Web site.

SUSAN G. KOMEN TARRANT COUNTY “CLICK FOR THE CURE!”
Witherspoon was honored to provide creative support for the 2009 Susan G. Komen Tarrant County "Click for the Cure!" campaign. In past years, the main fundraising effort has centered on the annual "Race (or Walk) for the Cure!" walk and run. For 2009, Susan G. Komen Foundation officials from Tarrant County wanted to emphasize that anyone could donate to the cause, regardless of whether or not they participated in the event.

360 WEST MAGAZINE LAUNCH
Sensing a need to provide Tarrant, Johnson, Parker and (southern) Denton counties with a publication that reflected the culture, people and events of the western part of the DFW metro area, former Star-Telegram Vice President of Marketing Jerry Scott has teamed with former Indulge Editor Meda Kessler to create 360 West.To create awareness of the publication's launch, 360 West called on Witherspoon to provide public relations support with regional media. The Witherspoon PR team went to work, developing a comprehensive list of media targets, message refinement and press release services for the launch.

WESTWOOD WINDOW RECEIVES KUDOS
For many years Witherspoon has produced "Window," Westwood Contractors' industry newsletter. While attending the Retail Contractors Association trade show this year, Westwood's Marketing VP, Paul Studebaker, received numerous kudos from their big-name clients like Nike, Limited Brands, Sterling Jewelers, bebe, and others on its content, design and production. Click here to visit Westwood's Web site.