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TCU Graduate Studies. Your future is looking up.

Texas Christian University offers graduate education in numerous fields, ranging from the highly abstract to the applied and professional. For 2010, the university’s graduate studies program enlisted the help of Witherspoon to develop and launch the department’s very first advertising campaign in the school’s history. After several weeks of research, the Witherspoon team created the tagline “TCU: Your future is looking up.” set alongside the artistic approach above. The integrated effort includes print and radio advertisements and the redesigned graduate school Web site and brochure; as well as an internal TCU public relations campaign.